Wow! I couldn’t believe the salesman said it!
But, let me back up to the beginning of this story. My older son decided to go car shopping and I went along with him. We headed to the local Toyota dealer to look at a Scion. Scion is the brand that Toyota specifically established [...]
I’ve noticed an interesting thing… most businesses are focused on getting new customers in the door. Small business owners, especially, can work themselves to a frazzle trying to get that next new customer with SEO, blogging, Facebook, LinkedIn, Twitter, Google+, networking and speaking. What if you couldn’t add any new customers?
Jill Konrath poses [...]
It’s a new year and you are excited and ready to crush the competition!
Will you still have that same momentum in March…or July…or September?
The key to sustaining your business momentum is having a plan and consistently working it every day. But most “classic” business planning is too time consuming and loaded with verbiage [...]
Continue Reading →Are you looking for low cost ways to draw more customers with their mobile phones?
Your first thought may be to run some mobile ads. Or, maybe you printed some QR codes and have been sticking them in prominent places in your business and on printed advertising.
But, are these the right actions to take?
[...]
Continue Reading →Are you creating “Customers for Life” with your social media and by following up with your existing customers?
Bill Farquharson of AspireFor.com shares an eye-opening story in this video about how easy it could be to inspire so much loyalty in customers that [...]
Continue Reading →Have you started blogging for your business, but you are not sure that it is getting you more customers? Maybe you just can’t find the time anymore. Or, you have run out of things to write about.
What should you do:
Give up? Get someone else in your company to do it? Outsource it overseas? [...]
Continue Reading →Recently, I got a phone call from a business owner looking for ways to improve her business. Because her consumer business was seasonal and that season was just ending, she was looking for free ways to promote until her busy season rolled around again.
Because I try to always do enough Continue Reading →
They are popping up everywhere… like mushrooms in your lawn after a Fall rain.
QR (Quick Response) codes–those little black squares within a square that are appearing in ads in newspapers, magazines and direct mail coupons–are everywhere in the past few months. You may have even seen a few on business cards or brochures. Even [...]
Continue Reading →
If you were stranded at Los Angeles International Airport and the airline would not let you board your plane flight because of a passport snafu, what would you do?
Zoe, 21, and Caitlin, 25, who are both from San Francisco, used their Smartphones to look for lodging, used Yelp to vet the [...]
Continue Reading →*Updated on October 21, 2011
In a previous post, I mentioned that local businesses need to claim their listings in Google Places and Bing Local for better search engine results. Now there is another reason for every local business to set up those listings.
Customers With Smart Mobile Phones! Continue Reading →
What People Are Saying:
- “In our first meeting, Constance had my mind swirling with possibilities that I hadn't considered. She was incredibly patient in explaining marketing facts to me. With enthusiasm and obvious wisdom she created an easy to follow marketing plan for me. Her knowledge of tried and true marketing techniques blended with the most up-to-date methods are a perfect combination. Each business and target market is unique, she took time to research not only details about my business, but my competitors as well. I walked away with an effective plan that I could implement immediately..." --Rosalinda Randall, Your Relationship Edge
- "CK is both a dynamic speaker and a savvy Internet marketer. Most of us did not realize what goes into optimizing your search engine results and how to improve your search rankings. She was full of details and great ideas about how small businesses should approach inbound marketing." --Adrienne Wong, The Savory Bite Catering
- "Until the meeting, I was not sure how to use facebook and linkedin effectively to help me market my business until Constance explained it to me at the meeting. She did a great presentation."--Ron, Tax Preparation and Financial Services
- "Constance is one of the most insightful and capable people I know. Her keen ability to identify significant trends allowed her to strategically position Aton International in smartphone application development when mobile phone growth projections were still numbers in a report." --Charles Wilde, CTO and Chief Software Architect, Aton International, Inc.
- “In our first meeting, Constance had my mind swirling with possibilities that I hadn't considered. She was incredibly patient in explaining marketing facts to me. With enthusiasm and obvious wisdom she created an easy to follow marketing plan for me. Her knowledge of tried and true marketing techniques blended with the most up-to-date methods are a perfect combination. Each business and target market is unique, she took time to research not only details about my business, but my competitors as well. I walked away with an effective plan that I could implement immediately..." --Rosalinda Randall, Your Relationship Edge
