How Blogging Doubled Visits to a Company’s Website

This client’s goal was more repeat visitors to the main website. I helped the client create a series of blog posts (one per month) using carefully chosen keywords.

Over the course of nine months, the client doubled the number of visits to his website from 3000 per month to 6000 per month. And, most of the visitors were viewing multiple pages on the website. (The more pages a potential customer visits, the more likely he is to make a purchase or request more information leading to an eventual sale.)

Once we began to see positive results from the blog posts, I edited them into an e-book along with additional material not included in the blog. The e-book established the business owner as an expert in his subject matter, resulting in additional revenue from sale of the book and more  requests for the owner’s professional services.

We got these results by creating valuable content and using SEO (search engine optimization) rather than buying clicks on search engines. This method of Inbound (online) Marketing takes time to pay off so it is usually combined with other online and offline techniques to bring in leads and customers faster.

Your Website + Social Media + Expert Help = Results

When I first got involved with the Internet in 1997, the typical website cost about the same as a 30 second Super Bowl ad—about $1,000,000.  In 2009, Super bowl ads cost $3,000,000 while websites costs have dropped to a few thousand dollars for a custom, professional design and even less if you design your own using free templates and a low cost hosting service (under US $10 per month.)

It is true that the Internet allows small businesses to compete with major enterprises. But, to succeed on the Internet today, small businesses must adopt lead generating techniques, social media marketing and marketing automation.

Today, many of the online marketing techniques that were used by Fortune 1000 companies just three years ago are now available for local businesses at very modest costs. You can have customers calling or visiting you in a matter of days or weeks after setting up your system.

You don’t have to take time away from your business to learn about these online techniques. We do the heavy lifting for you. We will set everything up and make sure it is running right.

And, once your online system is set up, it keeps sending you customers automatically.